Friday, September 5, 2008

Sign of times

Dallas Morning News, Fort Worth Star-Telegram enter joint distribution deal

By BRENDAN CASE / The Dallas Morning News

The Dallas Morning News and the Fort Worth Star-Telegram have reached a joint distribution agreement in an effort to reduce costs, the two newspapers said Friday.

Under the agreement, The News will deliver about 5,000 daily copies and 7,000 Sunday copies of the Star-Telegram in Dallas, Cook, Denton and Ellis counties.

The Star-Telegram will deliver about 21,000 daily copies and 20,000 Sunday copies of The News in Tarrant, Parker, Hood and Johnson Counties.

“There are certain geographies where we both have significant distribution, and we’re sending two cars down the same street, each delivering one product of each of the two companies,” said Jim Moroney, publisher and chief executive of The News.

“If we can get one car going down the street, delivering both products, it lowers the cost of distribution for both companies,” he said.

Full story here

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